The Three Best Social Media For Your Niche Product Marketing Strategy

Once you have taken the time to research and choose your particular niche, you should be developing a multi-pronged product marketing strategy that will drive leads to your site consistently over time.

You may have the best product on the market, but if no one knows you exist, it will never matter. Furthermore, if you just send out a blast of adverts now and again, this is not a sustainable strategy.

Every marketing plan needs to consider social media to promote their content. Here are the three best social media marketing methods to get you started.

Articles

Articles begin the process of establishing yourself as an authority. Research your topic well and identify high demand and low supply keyword phrases to tag your article. You should also include this keyword phrase in your title, descriptions and resource anchor text.

Articles have an incredibly long shelf life. Once published, your keyword-tagged article could be the conduit for consistent traffic back to your product web pages, which will grow and grow as more back links are built and greater sharing occurs.

Publishing in high quality, established article directories like EzineArticles.com will get your article ranked high in the searches. This means more people will find you, which is what you want.

Use variations of your original article to point at your main article directory. In other words, submit your content to articlesbase.com and many others as well as niche directories such as bizymoms.com and point back to your EzineArticles article or your blog post as a single main source.

The same strategy can be used for Press Releases, which is a special kind of time-sensitive article that the search engines will gobble up. You can publish a press release and, literally seconds or minutes later, be on page one of Google, Yahoo and Bing.

Video Presentations

The popularity of video download sites like YouTube is enough to tell you that you need to do more than just write about what you want to offer people. You need visual material too. People love watching videos and there is a huge audience, so you are missing out if you do not use videos to promote your article content.

By putting a face to a name you also develop a stronger relationship with potential customers. You get to actually display your enthusiasm for your product or service and explain the benefits in a way that does not always come over well in writing.

For example, writing an article about your experience of a particular tennis shoe is nice, but actually providing visual feedback is even better. Let’s face it, we are an increasingly visual society, so make use of the services that can help you to connect with your audience.

Blog Away

These days, every successful internet marketer is an active blogger. A good blog that people visit and share signals the search engines that you have high value content that is worth indexing. Your blog makes an excellent ‘hub’ for all your niche content.

It also provides the possibility of affiliate marketing that can increase passive income, even from people who never buy your primary product, service or membership.

Your blog can be used as a stepping stone that directs traffic to other sites that you own, which helps your SEO linking strategies and will rank you higher in the search results.

Using social networking sites to connect to those who are interested in your niche will allow you occasionally to drop your website address into the conversation without resorting to a hard sell, or to direct them to your blog and from there to your primary site.

Multitasking is the key

Think in terms of interactions and inter-linkages rather than a direct, one-way links. You should be blogging, writing articles, creating videos and making use of social networking sites to promote your content, cross-linking all of your pages together and searching for great affiliate marketing opportunities.

Your overall product marketing strategy should be one where each day you are promoting your content, such that you can reach increasingly more people over time.

If you have picked your niche well, you won’t have excessive competition. However, you will still need to attract the right leads into your business. Start out by researching your niche and base your content on giving your clientele solutions to their most pressing problems and you will have a great product marketing strategy.

Dr Jay Allyson Dempster is an independent consultant, founder of Belanda Consulting, iSuccess Business Academy and The Educational Entrepreneurs Association, helping small businesses grow their customer base through insightful marketing that is on-message, in-service and wildly profitable.

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